Energy Bites
2018
Die-Line
Background:
Infinity is a wholesome company that brings together all nutritional needs into energy balls. It has sustainable energy that will last for a couple of hours and will keep you feeling full, but not sluggish. Its many different flavors will never leave you bored and will always keep you on your toes.
Target Audience:
The target audience for this type of product would be anyone ranging between 18-30. This bar would be for those “Mobile Snackers” who are often in a rush in the morning and would like to pre-purchase a snack for study sessions or quickly buy at a café for an on the go breakfast. Infinity will serve those in a younger demographic who are having issues finding products that are healthy but will provide essential nutritional needs without trying too hard in the mornings.emographic who are having issues finding products that are healthy but will provide essential nutritional needs without trying too hard in the mornings.
Brand attributes:
Infinity allows you to have a quick breakfast when you’re in a hurry with minimal to no mess. The name infinity describes the product having an everlasting taste, energy, and satiation. The product will focus on its nutritionally dense attributes that come from wholesome and natural products. The product does not include any artificial flavors, preservatives, or colors. The ingredients are all clean and transparent in the packaging. The mission of Infinity is to provide a healthy product that everyone can enjoy, no matter where you stand financially.
Competitive landscape:
The one thing that differentiates infinity energy balls and the rest of the products is the serving size and product packaging. Most energy balls are sold in larger packs such as Nature Valley Granola Peanut Butter Granola Bites, which usually means that the cost is a little higher. Infinity bar would be sold at the same rate as other granola bars on the market, creating a newer price point for this type of product.
Business Objectives:
The objective of creating a new product in an already saturated market is to produce a new and fresh design that will separate itself from the products that have an established customer base. To create a successful product, packaging and marketing have to coincide to create an image that will appeal to the target audience.
Other companies :
- Quaker breakfast products
- Cliffbar
- Kindbar
- Belvita
Notes:
- “Natural source of protein”
- “Complete nutrition”
- “Gluten free”
- “Sustainable energy”
- No high fructose corn syrup
- High protein
- Bright color palette
- Vegan