Power Bites

Power Bites is a company that brings together all nutritional needs into energy balls. It has sustainable energy that will last for a couple hours and will keep you feeling full, but not sluggish. It’s many different flavors will never leave you bored and will always keep you on your toes.

Target Audience

The target audience for this type of product would be anyone ranging between 18-30. This bar would be for those “Mobile Snackers” who are often in a rush in the morning and would like pre-purchase a snack for study sessions or quickly buy at a café for an on the go breakfast. Power Bites will serve those in a younger demographic who are having issues finding products that are healthy, but will provide essential nutritional needs without trying too hard in the mornings.

Brand Attributes

Power Bites allows you to have a quick breakfast when you’re in a hurry with minimal to no mess. The name Power Bites describes the product having an powerful taste, energy, and satiation. The product will focus on it’s nutritionally dense attributes that comes from wholesome and natural products. The product does not include any artificial flavors, preservatives, or colors. The ingredients are all clean and transparent in the packaging. The mission of Power Bites is to provide a healthy product that everyone can enjoy no matter where you stand financially.

Competitve Landscape

The one thing that differentiates Power Bites energy balls and the rest of the products is the serving size and product packaging. Most energy balls are sold in larger packs such as Nature Valley Granola Peanut Butter Granola Bites, which usually means that the cost is a little higher. Infinity bar would be sold at the same rate as other granola bars on the market, creating a newer price point for this type of product.

Buisness Objectives

The objective of creating a new product in an already saturated market is to produce something new and fresh that will separate itself from the other products that already have an established customer base. In order to create a successful product, packing and marketing has to coincide in order to create a certain image to will appeal to the target audience.