Cruelty-Free Campaign

2017 | Campaign material, including research, sketches, die-lines, and illustrations by Bridgette Silva

Cruelty Free is a passion project created as a campaign to bring awareness to the effects of animal testing within the cosmetic industry and promote going #crueltyfree.

Cruelty Free Shopping Bags

PR Box Die-line

A PR box strategy was created to increase exposure to the cruelty free make up on the market.

Assets

Sticker Mock-up

Stickers are placed in the PR boxes to increase awareness on the testing of animals.

Sketch

Illustration

Info Cards

These cards were made to increase awareness in a seamless manner to minimize the friction most people have when finding cruelty free brands. Stickers will also be included in the box for influencers to share with their audience.

The box will include info cards on the different haircare, makeup, and skincare brands that are currently NOT testing on animals.